About Des O'Connor
Empowering the Legal Profession and Businesses with AI-Driven Solutions & Bespoke CPD Training
As the UK’s leading consultant in AI-driven branding and marketing, I help professionals across industries, including the legal sector, integrate artificial intelligence into their client acquisition strategies. My expertise spans AI-powered branding, marketing, and lead generation, enabling professionals to stay ahead in an evolving digital landscape.
I am dedicated to helping businesses and professionals harness AI-driven branding, marketing, and lead generation to dominate their industry. From bespoke CPD-accredited training to international speaking engagements, I equip professionals with the knowledge and tools to thrive in an AI-powered world.
On 30th November 2024, I hosted the Des O’Connor AI Consultancy Launch – The Future is Here in London, attended by 233 professionals and featuring 20 expert speakers. This event showcased AI’s transformative potential, focusing on innovation, networking, and professional growth. My upcoming event on 28th June 2025 will combine the launch of my AI marketing and branding book with the AI Certification Programme, designed to train professionals and corporate teams as certified AI consultants.
In partnership with the London Chamber of Commerce and Industry (LCCI), I launched a free AI workshop on 30th January 2025 to educate professionals and business owners on AI’s practical applications. This initiative includes live events in London and virtual sessions, ensuring accessibility worldwide. I was recently featured in London Business Matters, where I shared strategies for professionals to harness AI. Read the article here: LCCI Law Article.
Additionally, I am currently working with CPD accreditation bodies to develop certified AI courses for professionals. These courses will be high-quality, unique, and recognised, ensuring legal professionals have 24/7 access to the top AI-driven strategies to elevate their firms. This initiative will provide structured, accredited learning opportunities, enabling law firms to stay competitive and future-ready in an evolving legal market.
Exclusive Free Training: The 5 Mistakes AI Video Course
To help legal professionals implement AI-driven strategies, I have created a free 5-step video course, available at www.desoconnorlaw.ai. This course covers the five biggest mistakes law firms make in branding, marketing, and AI adoption—and how to avoid them.
This training includes:
✅ How to use AI-driven video marketing without appearing on camera.
✅ Advanced AI SEO techniques to outperform competitors.
✅ AI-enhanced client targeting for maximum lead conversion.
✅ LinkedIn AI automation for professional growth.
✅ AI-powered chatbots and virtual assistants for 24/7 availability.
In addition to the online training, I offer free consultations and even visit businesses and law firms in person to provide hands-on AI training, ensuring teams are on the right path to success.
The Five Biggest Mistakes Legal Professionals Make with AI, Branding, and Marketing
My 5 Mistakes video series was my introduction into the legal profession and served as a powerful launchpad, demonstrating the urgent need for AI-driven branding and marketing solutions across multiple industries.
Mistake No. 1: Why Not Using YouTube Is the Biggest Mistake Professionals Are Making—And How AI Can Help You Avoid Being in Front of the Camera
Many professionals hesitate to leverage video marketing, even though YouTube is the second-largest search engine and a crucial tool for client acquisition. 90% of consumers say videos help them make purchasing decisions (HubSpot, 2024). Yet, many avoid creating content due to time constraints or discomfort in front of the camera.
AI-powered video solutions, such as digital avatars and automated editing tools, eliminate these barriers. AI-generated videos enable professionals to produce high-quality, engaging content without appearing on camera, enhancing their online visibility while saving time.
Mistake No. 2: Not Understanding What Your Competitors Are Doing on Google—And How to Outperform Them
Many law firms and businesses in the UK still rely heavily on word of mouth and basic Google searches to attract clients, missing critical insights into competitors’ strategies. According to the Clio Legal Trends Report 2024, over 70% of firms cite client acquisition as their biggest challenge.
👉 Read the report here: Clio UK Legal Trends Report
By leveraging AI-powered SEO tools, firms can gain real-time competitor analysis, uncover high-performing keywords, and identify ranking strategies that drive traffic. AI-driven content optimisation, local SEO enhancements, and predictive analytics ensure that law firms rank higher than their competitors on Google, increasing client enquiries and conversions.
Mistake No. 3: Not Leveraging AI Tools Like Ocean.io to Target Clients and Stay Ahead of Competitors
Many UK businesses and law firms continue to rely on traditional marketing methods, missing out on the advantages of AI-driven data analysis. Tools like Ocean.io enable firms to identify and precisely target their ideal clients using behavioural data, past interactions, and predictive analytics.
AI-powered marketing solutions provide a data-driven approach to client acquisition, ensuring firms focus on high-value prospects rather than generic outreach. Research by McKinsey indicates that AI-enhanced marketing can boost conversion rates by 3 to 15%.
By adopting AI-driven client targeting, UK businesses and law firms can gain a significant competitive edge, ensuring smarter, more efficient marketing strategies that maximise ROI and increase revenue potential.
Mistake No. 4: Why Ignoring AI-Driven LinkedIn Strategies is Holding Your Business Back
With over 1 billion users, LinkedIn is the most powerful platform for professional networking, yet many UK businesses and law firms fail to leverage AI-driven strategies to enhance engagement, client outreach, and thought leadership.
By integrating AI-powered LinkedIn tools, businesses can:
✅ Automate connections with ideal clients and referral partners.
✅ Optimise posts for increased visibility and engagement.
✅ Analyse engagement trends to refine content strategies and improve results.
For instance, AI-driven tools such as LinkedFusion allow businesses to automate personalised connection requests and follow-ups, ensuring more efficient networking.
Additionally, professionals who use AI to optimise their LinkedIn content receive up to 4x more engagement and enquiries than those who do not, according to Engage AI.
By implementing AI-powered LinkedIn strategies, UK businesses and law firms can strengthen their professional presence, attract ideal clients, and maintain a competitive advantage in the evolving digital landscape.
Mistake No. 5: Legal Businesses Are Missing Calls Daily—Here’s How to Stay Available 24/7 With AI
Many law firms and legal businesses in the UK are missing out on potential client inquiries due to unavailable staff or outdated call-handling systems. Research from CM.com indicates that 42% of customer queries to leading UK businesses go unanswered, highlighting a significant gap in client engagement.
👉 Read more here: CM.com Research
In the legal sector, where timely responses are critical, missing just one inquiry per day can lead to significant lost revenue and reduced client trust. AI-powered chatbots and virtual assistants can solve this issue by ensuring 24/7 client engagement. These AI-driven solutions can:
✅ Instantly respond to client inquiries, even outside office hours.
✅ Automatically schedule consultations to keep diaries full.
✅ Provide accurate legal service information to potential clients.
Studies show that implementing AI-driven client communication can reduce drop-offs by 60% and increase conversion rates, providing law firms with a seamless, always-available system.
👉 Learn more about AI chatbots for legal businesses here: Fingent AI Chatbot Solutions
By integrating AI-powered client engagement tools, legal businesses in the UK can increase efficiency, improve client retention, and gain a competitive edge in an increasingly digital legal market.
Exclusive Free Training: AI for Legal Professionals and Businesses
I understand that navigating AI and digital marketing can feel overwhelming, especially in professional sectors like law and business. That’s why I’ve created a free, easy-to-follow 5-step video course, designed to help you and your team master AI-driven branding and marketing strategies—all at your own pace.
This exclusive training covers:
✅ How to use AI-driven video marketing – Create engaging content without ever stepping in front of a camera.
✅ Advanced AI SEO techniques – Ensure your firm or business ranks higher than competitors on Google.
✅ AI-enhanced client targeting – Attract and convert high-value clients with data-driven precision.
✅ LinkedIn AI automation – Build your professional brand and expand your network effortlessly.
✅ AI-powered chatbots and virtual assistants – Keep your business available 24/7, even when you’re offline.
But it doesn’t stop there! I also offer free consultations and even visit businesses and law firms in person to provide hands-on AI training. This ensures your team is on the right path to success and fully equipped to thrive in the digital era.
📩 Book your free consultation today and take the first step towards future-proofing your business with AI